Not disagreeing Bestbuck, but do you really want to throw off the entire Saturday football schedule? An hour here and hour there, means that the shows after the game will be interrupted, and the entire network lineup would be thrown into disarray. The big money boys can't sell commercial space with that happening, and the B10 network wouldn't get $1 billion for their TV rights. Or somesuch. Heard/read that it's the parting gift of that clown that was head of the B10 for a minute, that fumbled the TV negotiation rights pretty thoroughly. Did hear that Jbook, as a player, liked the early games as it allowed the players to go out and party....and also doesn't allow the sea of tailgaters to get too revved up prior to gametime. There's always a cause and effect of everything, and the networks really don't give a rip about the schools or players, only their bottom line. Out here on the Left Coast, am happy to have a 9:00 start (PST), so can sleep a bit, take a walk with the wife, and see the kick-off with a nice cup of coffee, if not bloody mary's. Go Bucks!