Sounds to me like there's plenty of pretense on the non-indie side of things too. Personally, I don't care what's "hip" or not. I listen to the music that I like, and I avoid the stuff I don't like. If I wanted to "fit in" musically I'd be listening to... well, probably whatever it is you listen to, because it's probably the same thing that my friends and their friends and everybody else listens to.I don't like Indie music because the people who listen to it are so pretentious about it. The irony is that they assume some sort of creative superiority or originality while the only reason they probably listen to it is because it is "hip" to do.
If you think it's all the same, you haven't really even paid token attention to it. LCD Soundsystem sounds as much like Okkervil River as Lady GaGa sounds like Toby Keith. I don't really care if you think it's bland or not - to each their own.All the indie bands look the same and play the same bland music.
Define "success". Vampire Weekend just put out a #1 album. I think that's successful by many measures. For some bands, getting to that point is considered success. For others, just being able to put some music out there without getting bent over by Interscope or Warner Bros. is considered success.That's why they're not successful.
Some artists don't want a major label. Some artists choose to be on an independent label. Independent labels often afford greater autonomy and artistic control that the major labels would barely ever consider.That's why they don't have a major label. No band would be indie if they had been offered something better.
I'll concede this point to you. Your knowledge of sexy vampire fads is likely far greater than mine.That's why there is a band called Vampire Weekend that most of us have never heard of. They prey off of the same demographic of people who were cloned to follow the Twilight Saga and in the midst of this mainstream-vampire-obsession they created a fad-band for these people to follow.
...Whatever that means.Indie culture is drawn out from mainstream pop culture- not the other way around.
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