I have been saying the Dolans and Shappinetti can EABOD for a long time...so I will give them credit when they earn it, and I think the one thing they are doing that is like the 90s is trying to lock up the young core of players that people can identify with. Guys like Kipnis, Gomes, Brantley...they have yet to shed the "well, that guy is good, he'll be playing for the Yankees in 2 years" label, and they may never do it fully. I agree about the perfect storm of the 90s, but I also don't think they will ever recover from trading back-to-back Cy Young winners in back-to-back seasons. After that, people rightly asked...why SHOULD this be a baseball town? But I think they are trying, with the couple or three FAs (Swisher and Bourn, maybe Murphy) and locking up the core. If they can keep Santana, Kipnis, Brantley, Gomes, Bourn, and Swisher together for 5-6 years, and sprinkle in Lindorand maybe a 3B since Chis is a bust...then they've done all they can so, at least position player-wise. Locking up Masterson would be a big coup, but I doubt they'll do it. Still, they have a young nucleus of Kluber, McCallister, Salazar, Tomlin, and Carrasco...how many of those guys pan out will go a long way towards getting at least more people to care some. GOne are the days of sellouts, but there is no reason that a crowd of 25k shouldn't be expected instead of one of 15k or less.