Levine, a long-time Cleveland sports broadcaster, taped an interview  with Shapiro which aired on Nov. 20. Typically, the program features  live calls from viewers, but on this occasion Shapiro only fielded  emails sent to Levine when he promoted the interview the day before.
Time  Warner declined to make available Shapiro?s initial comments, but there  is no dispute from anyone involved about Shapiro?s answer to a critical  emailer, who asked why they should renew their season tickets for 2013.
Shapiro told the emailer that if their only reason for purchasing was to see the Indians win, ?Don?t come.?
No  business owner, or executive, should ever approach telling their  customers to stay away. The Indians certainly can?t afford that  dismissive attitude given their dismal home attendance last season.
Shapiro,  when contacted yesterday, clarified his stance, but largely defended  his comment to the disgruntled season-ticket holder.
?I told him  if the sole reason, the only reason, for renewing is predicated on us  winning, then they shouldn?t come,? Shapiro said. ?I stand by that.  Baseball has to mean more than just being a fan when you win.
?No  where are we spending more of our time, more of our energy or more money  in trying to win. We all understand that the single-most important  thing in baseball is winning and losing. But we are always going to have  cycles to when we can win.?
This is a familiar refrain, tiresome to Indians? fans.
Call  it the, Small-Market, Can?t-Sign-or-Retain-Marquee-Free-Agent Blues,  and no one sings it with more regularity than Shapiro, the Dolan  ownership?s articulate front man.
The Indians grouse privately  about fans? allegiance to the Browns, and how the Tribe has won more  recently and more prolifically than the comedy act which has played out  for 14 seasons down on the Lakefront.
While that double standard might be unfair, it nevertheless exists, and no amount of Indians? whining will change it.
Ever.