Plated
Up next is Harvard Business school graduates Nick Taranto and Josh Hix with their business, “Plated.” They are seeking $500,000 in exchange for just 4 percent equity. This makes the Sharks chuckle right off the bat.
Their mission is to help Americans eat better. Plated delivers all the ingredients you want to make a meal. Their argument is that you can order smaller portions as opposed to buying large portions at the grocery store. They are projecting $1 million a month for the rest of the year.
Robert loves to eat healthy, but says he wouldn’t order anything that he has to cook. Lori cooks a lot, but she thinks people who cook don’t mind going to the grocery store to pick out their ingredients. They see their biggest competition right now as takeout food. Mark said he wouldn’t be a customer, but that doesn’t mean he still wouldn’t invest. He offers $500,000 for 5.56 percent, but in addition to that, he wants advisory shares. Advisory shares are used to compensate advisors who bring strategic value to a company. The two accept Mark’s deal and leave the tank with an investment from a high-profile Shark.
