I think the community was created for the wrong reasons.
They are competing with Bucknuts in the premium area, which is a losing battle. They are competing with Buckeyeplanet for the social aspects, which is a losing battle as well.
They don't hold a comparative advantage anywhere.
I agree with the sentiment that Golfer expresses. I actually was travelling internationally and missed the exit from BP, so I don't really have anything against those guys who are Buckeye fans as well.
Nevertheless, the key success factor in marketing is meaningful differentiation. It's not just being different, but different in a way that makes people say, "I want that one."
Differentiation is what delivers
competitive advantage. In my mind, those guys have yet to meaningfully differentiate. I know they think they have, based on their unique insights, but I would rather read what the people who remain here post. There are a number of obvious problems in their marketing strategy, in my opinion.
First, I am not sure why that site looks almost exactly like BP

, but that is a certain way to communicate to potential users that your site is not really any different from BP, which is free.
Second, an Internet community is made distinctive by the content of its conversations. There's not really much online contribution there, that is they have never reached critical mass, and the few people who are doing the talking are the very people that alienated the community from which they emerged.
Third, they have never justified a premium in my mind. Remember, I am the guy who was arguing that we should have some premium content in order to finance our expansion, so I am not opposed to paying. The question is, paying for what? I just don't see any value there as opposed to here. I have also come to understand the value of our free, voluntary contribution system over time and it lets me pay what I want, when I want.
So, I guess what we have here is a case study that is a perfect example of the value of social networks, brand image, and community support in Internet related new start-up businesses.
I am surprised it continues to operate and I am sorry that it has not met their ambitions. However, I equally feel that its failure to succeed so far is directly the founders' responsibilities.
So, vote with your feet, if you are unsatisfied and don't renew.