After rough beginning, better days are here for Big Ten Network
Saturday, October 3, 2009
By Bill Rabinowitz
THE COLUMBUS DISPATCH
Big Ten Network officials have dreamed of a day like today.
At noon, the network will air the Michigan-Michigan State football game. At 7 p.m., it will show Ohio State-Indiana, the Buckeyes' first appearance on the network this season.
"I think (today) is the biggest day we've ever had," Big Ten Network president Mark Silverman said.
The path since the network's creation hasn't always been smooth. Early negotiations with cable providers turned ugly -- certainly not the kind of publicity a fledgling business wants. But with the network now in its third year, it appears to be on solid ground.
The Big Ten Network is available in 70 million homes, including in 19 of the 20 top media markets. Officials expect to penetrate the last major market -- Los Angeles -- by year's end.
The network has had two profitable quarters, with a reported $29 million disbursed among conference schools.
"Financially, it was certainly a good deal," Ohio State athletic director Gene Smith said. "But I think the real benefit is the exposure that our institutions and our sports teams were able to realize."
The football coaches say the extended reach of the Big Ten Network has allowed potential recruits to become familiar with their programs. Ohio State's Jim Tressel spoke about an out-of-state recruit who knew plenty about the Buckeyes from watching old clips on the network.
"He knew more about some players from the '90s and '80s than I would have dreamed that anyone from this particular era knew," Tressel said.