heisman;1207967; said:That's a marketing/licensing deal. OSU has marketing agreements and licenses with many vendors, including FSN Ohio to show the Jim Tressel show or Nike for apparel. The Big Ten runs itself just like the NFL. If the Bears wanted to play their games on WGN, they couldn't, but they own their trademark and can license it to whomever they choose.
Here is a much better article explaining exactly what the Gators are selling in the deal:
Gators, Sun Sports dial in $80M deal | floridatoday.com | FLORIDA TODAY
This is the kind of thing that your blanket statements seemed to imply were impossible. Now that you've clarified, I'm not convinced our positions are all that different.
Upvote
0