not that I have a horse in this race but if the Big 10 added another team and went to divisions and a CG...then I think the big 10 should keep michigan and OSU in the same division. The game is generally the life or death for both programs in a given season -- well mostly death for michigan lately, but whatever -- keeping both programs in the same division would help keep the game in this same situation.
I do think the big 10 needs to do something. Ending your season that early while other conferences are having high profile games can't be a positive for you guys. Out of sight, out of mind...whether you want to believe it or not, it is natural human behavior and humans are still 2/3 of the BCS.
I understand that it is a double edged sword and it does give you another opportunity to lose. However, how often do you think opportunities like 2007 will come around compared to you guys winning your division and conference game and pretty much keeping your own destiny in your control???
I also agree with the other poster that the conference championship game do help prepare the kids for the big bowl games. It is another big time game that is the last game before the bowl game...it sure as hell can't hurt