Is that why they do it? Or are they doing it just as a cash grab method of extending the post season?
The committee/BCS/whatever bowls already provide a means to reward excellent teams that didn't make the cut.
If you couldn't win your own division - you're not a playoff contender. We already know you're not as good as another team. Especially with CCGs, it just means the head-to-head game and CCG was utterly and completely meaningless.
I don't buy "other sports do it, so we have to as well" -- I like CFB precisely b/c roughly a third (NFL) to a half (NBA & NCAAB) of the field doesn't get handed a free pass to enter a tournament that decides the champion. There is little point in watching any of those sports until playoffs.
No question they do it for the money. Why else does anyone do anything?
Best product wins and the pro sports figured out a long time ago they can make more money by widening the playoff pool.
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