The real reason the Big Ten added Maryland and Rutgers -- survival
Brian Cook lives in Ann Arbor and is the founder of the popular Michigan fan site MGoBlog.com, yet he's in no rush to drive the two miles from his house to the Big House this season. The Wolverines' home conference schedule consists of four teams -- Minnesota, Penn State, Indiana and newcomer Maryland -- that failed to crack the final top 50 of the Sagarin ratings last season. Michigan has been sending emails pleading with fans to renew their season tickets. "It seems like they keep pushing and pushing to see what our breaking point is," Cook says of the conferences's power brokers. "They keep doing things they know people will hate."
It has been 19 months since the nation's oldest conference stunned both its fans and the industry by extending invites to football afterthoughts Maryland and Rutgers. As their July 1 arrival draws near, Big Ten commissioner and South Orange, N.J., native Jim Delany has been building bridges to the East. In May he held press conferences on consecutive days in New York City and Washington, first to trumpet a new basketball series with the Big East starting in 2015, then to announce that the conference tournament -- always held in Indianapolis or Chicago -- will relocate to D.C. in 2017. The Chicago-based conference has opened a second office in Manhattan. "We're a two-region conference now," he says. "We're not going to visit the East. We're going to
live in the East."
That doesn't sit well with many folks back in the Midwest. "What an absolute slap in the face to all the people who support Big Ten athletics," one Michigan fan tweeted about the basketball tournament move.
Nearly a quarter century has passed since Delany, 66, roiled traditionalists and set off a generation of conference shuffling with the then revolutionary addition of Penn State. He engendered skepticism again in 2007 when he launched the Big Ten Network, the first conference television channel. But the incorporation of Maryland and Rutgers is both the boldest and most divisive initiative of his 25-year tenure. On the one hand, this expansion could yield lucrative cable subscriber fees and open new recruiting territory. On the other, it could alienate the existing fan base and further dilute an already struggling football league. "The Big Ten brand has not atrophied, but you can argue that other brands, like the SEC, have accelerated past it," said David Carter, executive director of USC's Sports Business Institute. "If you don't do something, you're in trouble." Delany is betting that
something is a pair of institutions light on football cachet and heavy on potential.
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