Among the myths growing in the information vacuum is that this is an athletic issue -- all about the TV revenue, right? The reality, Swarbrick said, is that this is being driven much more by the academic side of campus at most schools than the athletic side. Presidents and chancellors see this as a rare opportunity to change their educational neighborhood and better their universities in the process.
"If there's anything about this I think is widely misunderstood, it's the extent to which academic decisions are influencing this," Swarbrick said. "They sort of underline the very discussion here in a way the general sports fan can't really appreciate."