And that's fine, but in a process like this, I think it's far more important to look at prospects for future success, which are largely predicated on long-term consistency in the past, and the name-brand that goes with that. The past 15 years is of middling importance, because pretty much every elite program has had a period where the past 15 years wouldn't look so elite. So while Purdue and MSU may have been about as successful as ND over the past 15 years, I don't think there's any question that ND is a bigger program with greater potential for future success. On a smaller note, if your goal is to lure Notre Dame, you need to offer them something. The BigTen will not and should not offer them a "special deal". But they can offer them, among other things, a protected rivalry with an elite program. Purdue and MSU are great BigTen members, but they're not elite football programs. Penn State is. An annual matchup against Penn State gives ND fans and alums something to look forward to in a way that an annual matchup against Purdue or MSU does not.