This dynamic of endorsement companies paying more than the team isn’t unique. It also isn’t a problem in any other sport that I am aware.
Nike isn’t going to run afoul of Ohio State (or any school) by having their endorser be a problem for the coach.
Agree with you completely.
But I do wonder who is going to be blamed the first time a college student with hundreds of thousands does something that young people that get too much too fast always do. A lot of people will clutch the pearls and act like it's a problem created by the new rules, when young people being bad with money has been a problem for literally millennia. Some will likely blame the biggest endorser of the kid that made the stupid decision. Others will jump on the big name endorser just because that's what they've been conditioned to do.
This is not a "prediction" any more than it's a prediction when someone says "that's going to hit the ground" when the cable holding the grand piano snaps. We all see it coming. We know there's going to be a lot of noise. We know that the only way we can get hurt by it is if we get too close, so it's best to just turn around and walk away.
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