"Terroir" - has the same root as our "territory." The term is intended to refer to the unique characteristics that a particular region, village, vineyard or even smaller location lends to a wine. The French (it seems to me) have often made their wines to accentuate the locational characteristics at the expense of high fruit flavor. I usually prefer my wines to be fruitier than the French usually like to make them. However, some of the pricier Bordeaux have a lot of fruit to go with their structure, and great red Burgundies always have outstanding depth of fruit.
Drink up! I sure will. :)