Ten players from NC State's 1983 national champion basketball team have sued the NCAA and the Collegiate Licensing Company seeking compensation for unauthorized use of their name, image and likeness.
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1983 NC State title team members sue NCAA over NIL compensation
Jun 10, 2024
Ten players from NC State's 1983 national champion basketball team have sued the NCAA and the Collegiate Licensing Company seeking compensation for unauthorized use of their name, image and likeness.
The players filed suit in Wake County Superior Court on Monday, requesting a jury trial and "reasonable compensation."
The late Jim Valvano's 1983 team became known as the "Cardiac Pack" for a series of close victories culminating in a 54-52 win over Houston on Lorenzo Charles' dunk in the final seconds. Valvano's run around the court became an iconic moment frequently replayed as part of NCAA tournament promotions.
"For more than 40 years, the NCAA and its co-conspirators have systematically and intentionally misappropriated the Cardiac Pack's publicity rights -- including their names, images, and likenesses -- associated with that game and that play, reaping scores of millions of dollars from the Cardiac Pack's legendary victory," the lawsuit said.
NCAA spokesperson Michelle Hosick did not immediately return a text message seeking comment Monday from The Associated Press.
Plaintiffs include former team members Thurl Bailey, Alvin Battle, Walt Densmore, Tommy DiNardo, Terry Gannon, George McClain, Cozell McQueen, Walter Proctor, Harold Thompson and Mike Warren.
A group of former college basketball players has sued the NCAA, multiple conferences and Turner Sports for the unauthorized use of NIL in March Madness highlights.
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Basketball players sue NCAA over NIL use in March Madness promos
Jul 2, 2024
Sixteen former men's college basketball players, including Kansas stars Mario Chalmers and Sherron Collins, UConn guard Ryan Boatright and Arizona guard Jason Terry, have sued the NCAA and multiple conferences for the unauthorized use of their name, image and likeness in March Madness highlights.
Chalmers hit a 3-pointer with 2.1 seconds left to tie Memphis and force overtime in the 2008 national championship game. After Chalmers made one of the most dramatic shots in NCAA men's basketball history, the Jayhawks dominated the Tigers in overtime to win 75-68 for their first national championship in 20 seasons.
Defendants in the class-action lawsuit, which was filed Monday in the U.S. District Court in the Southern District of New York, also includes the Big East, Pac-12, Big Ten, Big 12, SEC, ACC and Turner Sports Interactive.
"Mario Chalmers, Sherron Collins, and other members of the 2008 Kansas Jayhawks National Championship men's basketball team have been paid nothing by the NCAA or its partner TSI for the continued use of their names, images and likenesses in promoting and monetizing March Madness," the lawsuit said. "The same is true for thousands of former NCAA athletes across all sports whose names, images, and likenesses are continuing to be displayed for commercial purposes by the NCAA, its member conferences, and its partners such as TSI."
The lawsuit accused the defendants of "systematically and intentionally" misappropriating the plaintiffs' publicity rights while "reaping scores of millions of dollars from Plaintiffs and similarly situated class members' participation in competition."
The lawsuit accused the NCAA and the other defendants of violating the federal Sherman Antitrust Act through unreasonable restraint of trade, group boycott and refusal to deal.
"The NCAA has for decades leveraged its monopoly power to exploit student-athletes from the moment they enter college until long after they end their collegiate careers," the lawsuit said. "The NCAA has conspired with conferences, colleges, licensing companies, and apparel companies to fix the price of student-athlete labor near zero and make student-athletes unwitting and uncompensated lifetime pitchmen for the NCAA."
The NCAA Division I Men's Basketball Tournament, also known as March Madness, first aired on national television in 1963 when Sports Network Incorporated (SNI) broadcast the championship game in prime time.
Just sayin': Well the 1983 & 2008 "March Madness" (i.e. NCAA Basketball Tournament) NIL compensation lawsuits are in. Since the NCAA Basketball Tournament (aka March madness) started being televised in in 1963 (2024 - 1963 = 61) only 59 more potential NIL compensation lawsuits to go......