Teamworks Acquires PFF's Enterprise Business, Cementing Position as the Leading AI Platform in American Football
About Teamworks
Teamworks is the leading operating system for elite sports, trusted by more than 7,000 organizations worldwide. The company combines enterprise SaaS with proprietary data and advanced analytics to deliver intelligent products that power player evaluation, game strategy, performance development, and daily operations. By unifying workflows, video, and secure data sources into a single AI-driven platform, Teamworks serves as both the technology backbone and the intelligence engine for modern sports organizations.
Founded in 2006, Teamworks has expanded its data and AI capabilities through strategic acquisitions, including Zelus Analytics, Telemetry Sports, Sportlogiq, and PFF's enterprise business.
About Pro Football Focus
Since 2006, PFF has built the world's most comprehensive sports data and analytics database, relied on by top industry professionals and fans alike to power winning decisions. PFF analyzes every player and every play of every game to calculate player grades, in-depth performance stats, and rankings for the NFL, fantasy football, and NFL Draft. PFF is transforming sports strategy and decision making across fantasy, betting, in the front office, and on the field.
On March 30, 2026, Teamworks officially announced the acquisition of Pro Football Focus (PFF)'s enterprise (B2B) business. As part of the transition, PFF owner and CEO Cris Collinsworth will serve as an advisor to Teamworks while retaining full control of PFF's independent consumer-facing business.
Key Details of the Acquisition
- Segmented Sale: Teamworks acquired the data and analytics platform used by all 32 NFL teams and over 240 Division I programs.
- Independent Consumer Arm: The consumer business (including PFF.com, podcasts, fantasy football, and betting tools) was not included in the sale and will remain under Collinsworth's leadership.
- Ownership Stake: Collinsworth and PFF’s minority investors, such as Silver Lake and Western & Southern Financial Group, will become shareholders in Teamworks.
- Workforce Impact: Approximately half of PFF's employees were expected to move to Teamworks, primarily those on the data side, while others faced layoffs during the transition.
- Broadcast Integration: The split ensures that PFF player grades can continue to be featured on NBC’s Sunday Night Football, as the consumer media arm remains under Collinsworth's control.
The deal is reportedly worth more than $100 million, though specific financial terms were not officially disclosed.
Just sayin': Who knew Cris Collinsworth was the primary owner of PFF?
