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Not unless they can play defense.
USC was a football powerhouse under Howard Jones (1925 - 1940), John McKay (1960 - 1975), and Pete Carroll (2001 - 2009). They claimed 9 National Championships. USC did it before and I believe that given the right coach they can do it again. USC is a national brand, California has a wealth of the top 5/4 star recruits every year, and the PAC-12 is a weak conference which USC should be able to dominate. And now what Petey got in trouble for could now be legal under NIL.
Money Talks: How NIL will impact recruiting moving forward
Let’s take USC for example, located in one of the largest cities in the country — Los Angeles — with a vibrant array of businesses that want to partner with athletes. Compared to colleges with more traditional settings, such as a small suburban or rural community with not many businesses around, the preference of the student-athlete likely gets more swayed toward USC, even if we might not be better than the other college at whatever sport the athlete plays.
Entire article: https://dailytrojan.com/2021/10/06/money-talks-how-nil-will-impact-recruiting-moving-forward/
In a couple years down the road I wouldn't be surprised if the top 4 "elite" teams are Alabama, Ohio State, Georgia, and USC.
So outside of USC, no real changes does NIL make...
All USC does is replace a team like Clemson or Oklahoma. CFB's talent gap will only widen with the same schools
Well, it appears Texas A&M and Texas are ponying up the NIL money. Maybe Texas could have replaced Oklahoma as the "top dog" in the Big XII; however, both Texas and Oklahoma are moving to the SEC. I don't think either team can unseat Alabama or Georgia.
I think Texas had a chance (especially if Sarkisian stays off the sauce). Like California, Texas is a hotbed for the top 5/4 star recruits and UT is the "flagship" school in the state and "flush" with NIL money; but they shot their wad by moving to the SEC.