Well, I'm speaking for me, in regards to your typical contrarian position. The schools Muck specifically noted--Ohio State, TSUN, PSU, USC, Texas, Alabama, FSU & Notre Dame--don't characterize themselves based on their "athletic laundry". They're simply recognizable due to their on-field success while at the same time maintaining a long-standing uniform.
We've had two slightly different versions of our jersey over the past 46 years, and Michigan's jersey has also had minor tweaks over the same timeframe (this doesn't include the recent "throwback" or "alternate" uniforms worn once or twice a season). What's more, PSU, Texas, USC, Alabama, and Notre Dame are virtually unchanged over the same timeframe...look at film of any of their games of any of those teams from 1968 or so onward and you'll instantly know what team they are (not sure when FSU went to their current uniform design, but it's at least since the 1980s). Nebraska would be in that same category aside from the horrid [Mark May] they've worn lately.
Now, if you're talking about schools like Oregon, then you have a point.