We have this thing called a "tie-breaker" which decides who represents the conference as our champion in the event of two or more teams finishing with the same conference record in first place. Also, conference games don't always "decide" the "real" conference champion. Take for example the Big 12. In 2005, Texas finished 8-0 in the conference and had already destroyed their conference title game opponent Colorado, who was a weak 5-3 in conference, 42-17 six weeks earlier. So why did an 8-0 Texas have to replay a 5-3 team they pummeled just six weeks earlier? To show how just much bullshit it was, they promptly went out and totally obliterated them, 70-3. There was absolutely no need at all for that game. Texas was clearly head-and-shoulders above everyone in their conference (and they further proved it by beating "unbeatable" USC for the national title). What if Vince Young had got hurt in that meaningless game? The Big 12 could've fucked themselves right out of a national title...