Chicago Tribune
3/5
Scarlet fervor
Thad Matta's roots extend deep into Downstate Illinois, but it hasn't taken him long to become the toast of Ohio (State)
By David Haugh
Tribune staff reporter
Published March 5, 2006
HOOPESTON, Ill. -- At 4:36 a.m. Wednesday--Thad Matta remembers the clock face like he would a scoreboard--the Ohio State basketball coach sprang out of bed in his Evanston hotel room to see who in the name of Woody Hayes was buzzing his cell phone.
Jim Tressel was forgiven quickly.
"Coach Tressel [text-]messaged me--hey, it was 5:36 his time [in Ohio]--and he gave me a strong message to relate to my team," recalled Matta, whose Buckeyes clinched a share of the Big Ten title later that night with a narrow victory over Northwestern. "I was so fired up after reading it, I couldn't go back to sleep."
Matta has supplied Big Ten coaches their share of sleepless nights this season, a surprising one the Buckeyes can wrap up Sunday with an undisputed league title if they beat Purdue at Value City Arena in Columbus.
In just his second season, the 38-year-old stands on the brink of delivering the so-called football school its first outright Big Ten basketball championship since 1992 and only its second in 35 years. Standing that close to history excites Jim Matta, Thad's dad who showed up Friday at Hoopeston High School for his daily 6 a.m. workout with more bounce in his step than usual.
"This is fun for us too," Jim said, wearing a red Ohio State hat and speaking for himself and his wife, Ellanat, who works in the school's business office.
A coach, teacher and athletic director at the school for 33 years until retiring in 2000, Jim Matta first started bringing Thad to work when the boy was still in diapers. One day as a toddler, Thad replaced the toy car his dad gave him with a basketball.
As the years passed, Jim's phone booth of an office, a brown tile floor surrounded by concrete walls, served as the basketball laboratory for the Matta's youngest son. If those walls could talk, they might ask whatever happened to the kid who never would leave.
After school, until his dad was done for the day, Thad would sit in front of the athletic director's desk and study the way his dad handled problems with coaches and players. He paid attention as coaches traded theories on the newest X's and O's, using those ideas to help form his list of goals he tacked on his bedroom wall.
"I knew as early as the 3rd grade that this is where I want to be," Matta said on the phone.
Where Matta is now is atop his profession, as one of just two Division I coaches to win 20 games in each of his first five seasons as head coach.
He has compiled a 144-47 record in six seasons at Butler, Xavier and now Ohio State by combining the charm of a common man with an uncommon work ethic passed along by a 66-year-old father who still fills in as a substitute bus driver to stay busy.
Jim Matta could only laugh relating how his son's motor seldom stops for anybody, not even Mom and Dad, who routinely make the five-hour drive from Hoopeston to Columbus.
"Between him recruiting the night before and his duties on game day, I think we got to speak to him exactly one minute last time we were there," Jim Matta said. "I'm hoping I get to ride home with him Sunday after the game so we get 15 minutes."
Thad Matta's 15 minutes are far from up.
Roots run deep
Along Main Street in this southeastern Illinois community of 6,000, six miles from the Indiana border, a boarded-up gas station has been abandoned so long a sign still advertises a gallon of unleaded for $1.58.
The most popular diner in town still does not accept credit cards, and Friday marked the opening at the downtown theater of "Brokeback Mountain," months after its release.
One of Illinois' most cutting-edge outposts, this isn't.
At least three factories have closed and hundreds of jobs have vanished in recent years, disturbing the peace of mind Vermilion County locals enjoyed for decades living in a place named for a prominent landowner and not the game that occupies so many winter weekend nights. Much has changed since the mid-1980s when basketball united a bustling community and Matta, who finished third in Illinois Mr. Basketball voting in 1985, led Hoopeston-East Lynn to two straight third-place finishes in the Class A state tournament.
Kevin Root, a high school teammate of Matta's who is now Hoopeston's athletic director and basketball coach, recently made a videotape copy of an '85 tournament game for a friend when he noticed something funny.
"Thad was telling players what to do, talking to officials all the time," Root said. "He's the same person he was in high school, except now he's wearing dress clothes and has a little less hair."
The sign welcoming visitors to Hoopeston says, "People Who Care About You," and Thad Matta believes the words are more a way of life than a slogan.
Growing up in a place where he could ride his bike after dark without worry developed a trust in people that, for example, helps him break the ice quickly with recruits and their parents. Knowing people on the block well enough to say hello honed a folksy, conversational skill at which Matta excels.
"You learned to interact with people and be yourself," he said of life as a kid in Hoopeston.
Athletics helped sharpen an edge beneath Matta's soft exterior. The bigger the school Matta faced, whether it was at Hoopeston, or at Butler and Xavier, the bigger the chip on his shoulder felt.
"Always being the guy or the team from the small town in high school going up against the Danvilles or going up to play the guys in Chicago, it was there," Matta said. "I think I've always had that chip going against the `big guy."'
That isn't the only way Matta has stayed the same since he was a teenager. After the victory over Northwestern, Jim Matta saw an Ohio State official rush his son around to postgame commitments when something familiar happened.
"Thad stopped to talk to a bunch of little kids waiting for him, just like he used to in high school," Jim Matta said.
It brought to mind the newspaper clipping Jim sent his son recently that Thad tucked into his desk and close to his heart.
"Part of the article said, `A person will not remember what you said or what you did, but he will never forget how you made them feel,"' Jim Matta said. "I don't think Thad will ever change his small-town ways."
Always learning
Nebraska coach Barry Collier, who coached Matta for one season at Butler and later added him to his staff, thinks those small-town ways have contributed to big-time success in the profession. Unlike some coaches whose large egos match their paychecks, Collier pointed out Matta adjusts his game plan each season around the talent on his roster.
"It's not like it's Thad's round hole and he's going to hammer a square peg into it," said Collier, who recommended Butler hire the 32-year-old Matta in 2000 when he left to take over at Nebraska. "He lets kids play to their strengths and he learned that over the years."
Some of those lessons also came from North Carolina State coach Herb Sendek, who hired Matta to his first full-time job as an assistant coach at Miami (Ohio) in 1994.
"What stood out was Thad's passion," Sendek recalled. "He was always asking questions about a new play and was always inquisitive. I'm not really surprised at all."
Nor will anybody in college basketball be surprised if Matta's name continues to be mentioned in connection with the opening at Indiana, despite his stated desire to remain in Columbus as long as his bosses want him.
Uncertainty over an upcoming NCAA ruling on improprieties during predecessor Jim O'Brien's tenure have clouded the future, which still includes the remote possibility that the NCAA could rule the Buckeyes out of this year's NCAA tournament. A postseason ban for 2007 would give one of the nation's top recruiting classes, the "Thad Five"--including center Greg Oden--the option to go elsewhere without penalty.
"I'm not going to lie, it has taken its toll," Matta said. "The biggest challenge is don't make us guilty by association. We didn't do it."
The negative recruiting he has heard about as a result of the probe makes Matta want to pull out what thinning hair he has left. But Matta has not let that or any other job hassle consume him at home since the day during his first season as a head coach when he spent eight hours alone in his office at Butler stewing after a loss on a last-second shot that snapped an 18-game home winning streak.
"I thought I had ruined the program," the father of two daughters said. "When I finally got home that night, I heard the feet of my [1-year-old] daughter running across the floor to see me. She could not have cared less whether we won or lost. That helped put things in perspective for me right there, and I think I still have it."
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