Complaints from community groups have gone further, with several demanding spots run for General Motors Corp.'s Chevrolet and Masterfoods USA's Snickers be withdrawn.
GM became the subject of sharp criticism when The American Foundation for Suicide Prevention complained about the insensitivity of a commercial by the automaker that showed a factory robot leaping from a bridge after it was fired for a making a mistake.
The group said in a statement the commercial "is offensive to the tens of millions of survivors of suicide loss nationwide. In its carelessness, it portrays suicide as a viable option when someone fails or loses their job."
