Great local article, it will really be interesting to see how all the athletes in the other (than football and basketball) sports are able to "cash in" with NIL.
Opportunities await Olympic sport athletes with proposed NCAA name, image and likeness rules
Beneath a Pulp Fiction poster hanging on a wall in a dormitory suite, Mitchell Pehlke sits at his laptop and uploads a series of videos to his YouTube channel.
The edited clips show Pehlke, a sophomore on the Ohio State men’s lacrosse team, in everyday life, buzzing between dining hall meals, campus strolls, workouts and bantering with roommates.
He began vlogging in high school when he recorded a video of himself and a friend giving each other haircuts to the entertainment of their classmates.
“I just remember that next day going to school and seeing people’s faces, and them watching it and just being like, 'Wow, that made me laugh or that made my day,’” Pehlke said. “That feeling is something I chase every single time I make a video.”
Driven by the response, Pehlke kept posting as his channel grew in popularity, adding more than 14,000 subscribers and leaving him with one of the largest online followings for any athlete on the 36 varsity sports teams at Ohio State.
Though longstanding NCAA rules have prevented Pehlke from monetizing his platform, it might turn into a source of income in the near future.
If the Division I Council passes legislation to allow college athletes to profit from the use of their name, image and likeness (NIL) at its meeting next month, Pehlke could be paid to promote products on his channel or TikTok account. He proposed a manscaping razor as one endorsement idea. Branded merchandise could be a possibility as well.
“There’s definitely different ways I can make money in that space,” he said.
Since the NCAA’s board of governors announced its support of NIL rules changes last spring, the dominant conversation has focused on the potential for top football and men’s basketball players to land lucrative endorsement deals by capitalizing on their national name recognition.
Opendorse, a digital marketing platform for athletes, estimated that former Ohio State quarterback Justin Fields could have earned more than $1 million a year, and it’s not difficult to picture future stars leading advertising campaigns.
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Can income from NIL lead to tuition relief?
How far could a few thousand dollars in NIL income go? It could be significant for Olympic sport athletes. Since most are on partial scholarships or are walk-ons, they pay tuition.
Only six sports — football, men’s and women’s basketball, women’s gymnastics, women’s tennis and women’ volleyball — give full rides to all of their scholarship players.
It means there are athletes who leave school in debt like other students.
When Ohio State surveyed athletes who graduated during the 2019-20 academic year, it found they owed an average of $27,900 in student loans.
The significant financial obligations leave Smith to contend that Olympic sport athletes will be the biggest beneficiaries from an extension of NIL rights.
“The impact on them, whether it’s $1,000, or $5,000, or $10,000, is going to be significant,” Smith said. “If you come in as a freshman, and if we can help you figure out your niche, and then you start it in your sophomore year, you got three years to run, to hopefully make X to mitigate your debt.”
Instead of leveraging their NIL, athletes have been relying on other means to make money. McIntyre estimated about a third of her former softball teammates at Ohio State held jobs in their offseason, working in retail or at frozen yogurt shops, among other areas.
Meghan Kammerdeiner, who was a senior on the Buckeyes’ women’s soccer team this past season, juggled a job at the office of university integrity and compliance and babysitting for families.
She said other players took coaching gigs within their sport, but were still limited. They were unable to sponsor training sessions or advertise 1-on-1 lessons, self-promotion that could have brought in more money to assist with tuition payments or living expenses.
“By opening up name, image and likeness to the non-revenue generating sports and student-athletes, you’re going to give them an opportunity to graduate with a little less debt or no debt at all and find an interesting and natural way for them to get a few extra dollars in their pocket,” said former Ohio State wide receiver Anthony Gonzalez, now a second-term Republican congressman from Ohio’s 16th congressional district. “For the overwhelming majority, they’re just poor college kids. They don’t have any money.”
Gonzalez, who last month reintroduced a bipartisan bill to allow college athletes to receive compensation for the use of their NIL, acknowledged they also balance tuition obligations with significant time demands from their sport.
In recent surveys conducted by the NCAA, athletes in Division I have reported participating in athletic activities for at least 30 hours a week.
By offering a potential avenue to reduce student debt, new NIL rules could also expand the pool of athletes who potentially enroll at schools.
Over nearly a decade as Ohio State’s field hockey coach in the late 1980s and early 1990s, Karen Weaver remembered one or two recruits every year turning down offers from her program to enroll elsewhere, citing financial considerations.
The prospective players were from outside Ohio and did not qualify for in-state tuition.
“I lost some really good kids because of out-of-state tuition,” said Weaver, now an adjunct assistant professor at Pennsylvania’s graduate school of education. “Their families just didn't have the money.”
In a NIL era 30 years later, Weaver imagines she might have made a different recruiting pitch.
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Entire article:
https://npowered.ro/topic/484-sport...-proposed-ncaa-name-image-and-likeness-rules/
Just sayin': Kyle Snider got to keep his "gold medal winning bonuses", but you have to wonder just how much more he could of earned with NIL, etc.
Ohio State's Kyle Snyder due $250,000 bonus after wrestling gold in Rio
August 21, 2016
Ohio State rising junior wrestler Kyle Snyder will be getting a lot more than a gold medal for winning the 97-kilogram freestyle competition at the Rio Olympics on Sunday.
He’ll be getting a $250,000 award that, under NCAA rules, he can keep while continuing to compete for the Buckeyes.
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So, last September, when Snyder won a world championship, he received $50,000. He then returned to Ohio State and won an NCAA championship.
Entire article:
https://www.usatoday.com/story/spor...1/kyle-snyder-gold-medal-bonus-ncaa/89078436/
