Ohio State's 9 pt win over Nebraska (on the road): "See, they aren't that good, they struggled with a 3-6 team"
Alabama's 6 pt win over 4-5 LSU (at home): "See, LSU is tougher than everyone thinks"
#SECLogic
You see, they constantly build up their opponents to make themselves look better. And it's been very effective. That, my friends, is why I root for the B1G in their Bowls, not because of loyalty or any other bullshit reason - it makes OSU look better.
The company spinning that narrative isn't going to stop doing it no matter how well the rest of the B1G does in bowl games. They may change tactics a bit but the overall marketing strategy will remain. Promote the SEC brand because it drives dollars and they have a financial interest in the realization of that strategy.
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