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The relunctant candidate
Monday, August 28, 2006Doug Lesmerises
Plain Dealer Reporter
It was a moment, nearly a month ago, in a busy hallway at the Hyatt Regency in Chicago.
At the Big Ten Conference media days, Ohio State quarterback Troy Smith had just finished a radio interview that had followed 90 minutes of speaking for TV cameras, with another two-hour round of talks to follow the next day.
But now, Smith's answers were clipped, his eyes wandering. No more practiced but thoughtful answers delivered in that rich, confident voice -- about film study and OSU's No. 1 ranking and his old two-game suspension and what he learned. And the Heisman.
He was still in his suit. But he was off. Trying to recharge, he was looking for a way to his hotel room, and looking forward to the start of his senior season that's now just five days away. It was a rare moment in a steadily building Heisman Trophy campaign that's been on for weeks. Smith, with Notre Dame quarterback Brady Quinn and Oklahoma running back Adrian Peterson, is one of the three preseason favorites for the Heisman. With that, Smith has accepted a responsibility to talk about himself, with current Heisman strategies focused not on props, but personality.
"In a sense, the road to the Heisman starts at your bowl game," Smith said. "It's a yearlong thing. I don't think it just starts at one point in time. And I think how you handle yourself in interviews and all that helps you tremendously."
So 11 years after OSU sent out weekly postcards highlighting running back Eddie George during his Heisman-winning year, and 10 years after preseason pancake magnets promoted offensive tackle Orlando Pace (he finished fourth), the Buckeyes' Heisman strategy is relatively aggressive but simple.
Get Smith and receiver Ted Ginn Jr. out there and let them be Troy and Ted - often. Ohio State has started individual Web sites for both players, the newest trend in Heisman hype. OSU also will conduct weekly telephone conference calls during the season. Smith and Ginn were briefed about not being pitted against each other and about putting the team first.
"They've got to make sure it doesn't overtake their thinking," Ohio State coach Jim Tressel said. "When people say you have the potential to produce, that should fuel your fire to work more, not make you relax and start daydreaming about what you might say at the Downtown Athletic Club. So I think that's something you want to watch out for."
And then Smith and Ginn were off, the players in control of their candidacies, on and off the field.
"Gimmicky things, thankfully, are over," said Steve Snapp, Ohio State's associate athletics director for communications. "You don't have to send out a lot of stuff, but if you have candidates, you want them in the forefront."
Rutgers is making the first Heisman push in school history, running 15-second video clips of fullback Brian Leonard (rushing yards last season - 880) on the giant television screen in Times Square. But that's as much, if not more, about a program on the rise trying to elbow for attention. Neither Notre Dame nor Oklahoma has undertaken an extravagant campaign to keep its player out there. John Heisler, Notre Dame's senior associate athletic director, said the Irish invited national reporters to campus in May to speak with Quinn and coach Charlie Weis, but won't focus on an in-season message.
"We're fortunate and probably somewhat spoiled," Heisler said of the Irish's national profile. "I don't know that we feel like we have to do a lot. Brady did it by himself a year ago. That's good, because that's probably the way it should be."
Kenny Mossman, Oklahoma's associate athletics director for communications, said the school has mailed out a promotional notepad for Peterson, and likely will send out two or three postcards during the season. Peterson did one preseason call with reporters, and may do another later after a big game. The Sooners are having Peterson do a blog at the school's Web site once the season starts as part of a personality strategy that worked for quarterback Jason White, the Sooners' 2003 Heisman winner who became known to all voters as the son of a concrete pourer.
"On the field, performance dictates the Heisman," Mossman said, "but to sustain pertinence for an entire season, I feel that you have to go beyond the statistics."
USC sports information director Tim Tessalone helped forge the path away from cutesy trinkets and giant billboards when Carson Palmer, who wasn't even on the cover of the Trojans' media guide, came from nowhere to win the 2002 Heisman.
"Prior to that, I believed you had to lay the foundation in the preseason," Tessalone said. "We found out the voters are sophisticated enough, through all the highlights and Web sites, to make the proper decision."
So the Trojans had Matt Leinart and Reggie Bush host a behind-the-scenes video blog on the USC Web site. But the rest was done on the field. In fact, five of the previous six Heisman winners have played in the national championship game.
"To me, that's a good message: 'Hey, forget about the Heisman unless we're good,' " Tressel said. "I don't know if historically that was the case, and I see that as a good evolution."
When the Buckeyes win, Smith and Ginn will be ready to talk about the victory with any reporter who wants to listen.
To reach this Plain Dealer reporter:
[email protected], 216-999-4479
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Smith has diploma, wants title
By Jon Spencer
T-F staff
COLUMBUS -- He's engineered two straight victories over Michigan and a 617-yard tempest in Tempe that flattened Notre Dame and, in some eyes, cleared a path to the 2006 Heisman Trophy.
So what's his career highlight? That's easy for Ohio State quarterback Troy Smith. It occurred with his fingers wrapped around a sheepskin, not a pigskin.
"It's probably the most exciting experience I've had in school," said Smith about receiving his diploma in mass communications last spring. "It's so time-consuming, getting up early in the morning, going to class all day and then to practice. I have an understanding that I already have what everyone is trying to achieve. So that is a breath of fresh air."
It's his post-graduate work, beginning with Saturday's season opener against Northern Illinois, that concerns everyone else.Realizing his responsibilities as triggerman of the nation's No. 1-ranked team, Smith is working even harder in the classroom these days.
Coach Jim Tressel's classroom.
"It's been a complete 180 degree turn in my development in the sense I'm not just watching guys and plays," Smith said. "Now I want to know why something is happening. Now I watch film of one player in six games instead of one to see his tendencies. We have so much down time we can do that. That's one of the ways already having my degree has helped me.
"The more you watch ... the more you catch something you miss. I want to get to the point where I know a film like the back of my hand."
Credit that mindset to hard-line nurturing and nudging from Tressel. There's no goofing off in his classroom. He's not the substitute science teacher oblivious to the spitwads zinging by his ear. You either pay attention or pay the consequences.
"You don't want to be in those meetings, trust me," Smith said. "He looks nice, he always keeps his hair cut nice, he's a freshly-shaven guy, and he's always got
some cologne on. But those meetings can be brutal.
"There were a lot of one-on- one meetings with coach Tress, telling me you can't do this and you've got to do that. At first I listened, but didn't listen. More one-on-one meetings came and I decided I didn't want more one-on-one meetings, so I started putting it all together."
Despite a 4-1 record as a starter in 2004, capped by a breakout performance against Michigan, Smith didn't graduate from mercurial weapon to polished field general until the second half of last season.
He learned more than a few of what Tressel calls "life lessons" along the way. There was the two-game suspension for taking $500 from a booster, the disastrous time-share with starting quarterback Justin Zwick against Texas in Smith's first game back from exile and the punchless performance in his third start of the season at Penn State.
Smith scored the Buckeyes' only TD on a 10-yard run as they mustered just 230 yards in the 17-10 loss to the Nittany Lions.
"We're all disappointed we didn't do what was needed to win a big game like that," Tressel said. "It was one more experience -- a big game away from home against a very, very good team. I think he learned some lessons, and so did we."
Fate also intervened on Smith's behalf. If tight end Ryan Hamby doesn't muff a touchdown pass from Zwick against Texas, OSU probably wins that game and Zwick tightens his grip on the job he regained while Smith was on suspension. Instead, Tressel gave the job back to Smith the following week and the process of rebuilding his image and salvaging the season was underway.
"I can't point to any empirical evidence. Sometimes you just decide to go to the 'lefty,' " Tressel said, using a baseball analogy for switching pitchers, never mind that Smith is right-handed. "You might be right or you might be wrong."
After the benign effort at Penn State, Tressel's decision was open to serious debate. But it was at that point that Smith began to see things in a different light, with the lights off. He became a full-blown film junkie.
Led by Tressel's pet student, the Buckeyes reeled off seven wins in a row, capped by a 25-21 comeback at Michigan and a 34-20 Fiesta Bowl thrashing of Notre Dame. Smith accounted for 745 yards in those two games, throwing for two touchdowns and running for another.
On Friday, to no one's surprise, Smith was named a team captain.
"He's always had that drive, but now he's in the public eye," center and fellow captain Doug Datish said. "He's got that confidence and swagger which propels him to do the things he does."
Tressel echoed Datish's view.
"He's got a flair about him," Tressel said. "We always talk about leaders having something others don't. He's got this aura about him that's special. You take some of these traits and add it to his work ethic, that's the evolution you're seeing."
Comparisons between Smith and Vince Young are inevitable. They're both gifted with strong right arms and dazzling feet. Young wore No. 10 for Texas. Smith wears No. 10. Young led the Longhorns to the national championship. If the preseason polls prove correct, Smith will lead the Buckeyes to their second crown in four years.
No offense to Young, but Smith prefers to see himself in three veteran NFL quarterbacks.
"If I could, I'd take a lot of things from Tom Brady, Peyton Manning and Donovan McNabb," Smith said. "Brady because he's a winner, Manning because of the way he dissects defenses with his mind and Donovan McNabb because of his arm strength.
"I'll try to emulate Vince because he led his team to a national championship. Otherwise, I want to write my own story."
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