Around 8:30 a.m. last Wednesday, the NCAA took the next step toward allowing college athletes to profit off of their name, image and likeness by announcing recommendations from the Board of Governors.
By the time the day ended, numerous Ohio State football staffers had taken to social media to showcase what both the university and the city of Columbus have to offer. Director of player personnel Mark Pantoni, wide receivers coach Brian Hartline, linebackers coach Al Washington, assistant director of player personnel Weston Zernechel, quality control coach Keenan Bailey and graduate assistant Billy Fessler were among those leading the charge.
“I saw that too and applaud those guys for doing that,” Ohio State basketball coach Chris Holtmann said on the latest edition of Real Pod Wednesdays.
Neither Holtmann nor anybody on his staff pushed a similar narrative on their social channels.
But off of social media, he says, they had already been at work. Since Ohio State president Michael Drake and athletic director Gene Smith have been heavily involved in the process of allowing college athletes to make money off of their name, image and likeness, Ohio State’s basketball coaches had an idea of what was coming. Acting proactively before the NCAA made its announcement, Holtmann said, they had already spoken to recruits and families about what the recommended reformation could look like.
“We have had conversations about the benefit of being in Columbus, the benefit of being at a place like Ohio State as it relates to name, image and likeness, with our recruits,” Holtmann said. “We've tried to be proactive about it because we know that this is going to happen, so we behind the scenes – and that's typically how we do a lot of things – behind the scenes we've begun to look at presentations that we're going to put together for recruits.”
Just sayin': Adjusting the recruiting strategy (for NIL) sure didn't take long.