cincibuck
You kids stay off my lawn!
I can bet that OSU-Oregon gets the highest ratings too...
The OSU brand is massive, and time doesn't really matter. And I believe that the Fox noon game is their big time slot.
Yeah, OSU fans and haters don't care when the game is played, they'll be there. But that misses the point. You want the market beyond your base. Play the game at 3, play it at 8. There are only four games in CFB that rise to the level of interesting: USC - Stanford, Iowa - Iowa State, Washington at Michigan, and Oregon at OSU and you put the most interesting game on first? No wonder OSU - Oregon will have the biggest audience despite playing at noon EST when the rest of 2020 top ten are doing this: the Mercer Bears at 'bama, Georgia hosts UAB, USF at Florida, Clemson hosts South Carolina State, and Notre Dame hosts Toledo.
There are reasons - recruiting reasons - why Urban liked night games, reasons, recruiting reasons, why ND never plays USC or Stanford at 12 EST, reasons why the Semi-Final and Super Bowl games start at 4PM or later, reasons why MLB did away with World Series day games, why the NBA playoffs are stretched out so that all the games can be played after 5 EST.
IMO, it's just a continuing philosophy/mindset at Big Ten Headquarters, that the product isn't capable of demanding respect so you refuse to play night games in November and you let sunbelt tourism run the CFB playoff site system. Grow a pair.
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