Ohio State University to have new logos

[maximumblitz]

Pretty sure I like this one. Since half the [Mark May] I own has one on it...

I think you are on to something. This is nothing other than a vast conspiracy to bump apparel licensing revenue, so that Gene can have it on his resume before asking for a raise.

 

[ORD_Buckeye]

i like just the block O...there isn't a need to put "ohio state" with the logo

[FredOU]

[/FredOU]

 

[ORD_Buckeye]

 

[HorseshoeFetish]

According to some rumors I've been hearing, we might not have the only internationally recognized brand making a change...........

 

[MaxBuck]

That's like something you'd hear from GM at it's worst...

"The reason we are not selling more Pontiac Azteks is because we did not properly communicate it's appeal to the public."

Poor example. I mean, how can you not love this timeless styling?

 

[Fungo Squiggly]

Poor example. I mean, how can you not love this timeless styling?

Makes me want to cook some meth.

 

[MaxBuck]

Makes me want to cook some meth.

Like you needed an excuse.

 

[Dryden]

If you glued plastic cladding over the logo it might be an improvement, because then you wouldn't be able to see it.

 

[colobuck79]

Have you ever seen the quality babes attracted to the Pontiac Aztec????! Neither have I.

 

[scarletmike]

https://advancement.osu.edu/blog/?p=687

All I have to say is bless the poor souls who will be dealing with this "brand toolkit." I dealt with that stuff at my previous "real" job, and man, was it a real chore at times.

 

[Muck]

Poor example. I mean, how can you not love this timeless styling?

Excellent job of finding one in Ohio State's official colors ... Scarlet & Black

 

[Muck]

Ohio State spent $45K for new logos

Ohio State University's recent alterations to its athletic and academic logos and university seal cost $45,000, The Lantern reports.

In an email to the student newspaper, Jacquie Aberegg, assistant vice president of OSU marketing, said the school spent $37,500 on qualitative and quantitative research and another $7,700 on design refinement.

She said the school saved money by turning to faculty, staff and alumni for advice and input.

OSU on Feb. 4 announced the changes, which include a "block O" in the university seal and academic logo, as well as a move to all black writing of "Ohio State" in the athletic logo, previously white outlined in black.

The new looks will become visible in a "rolling change over the next 12-18 months," Aberegg told the newspaper.

...and the Lantern article quoted above:

Ohio State spent $7,700 on design refinement and another $37,500 on qualitative and quantitative research of the new athletic logo, academic logo and university seal it released to the public on Feb. 4, said Jacquie Aberegg, assistant vice president of OSU marketing, in an email.

While the Block “O” has been part of the OSU athletic department’s logo for decades, the words “Ohio State” on the department’s logo will now be all black instead of black and white.

Aberegg said it is important the Block “O” continue to be the mark of OSU varsity sports teams and merchandise.

The academic logo has also been changed to a Block “O” with the words “The Ohio State University” to the right of it.

“The (new) design retains its national recognition and familiarity, while strengthening the presence of the ‘Ohio State’ name to support future marketing applications,” Aberegg said.

However, some OSU students think the new athletic logo is too bold.

“I would have to agree with a lot of other people that I don’t like it as much at all,” said Matthew Ferry, a second-year in biology. “I think having the white spaces in between (the letters) outlined them better.”

.../cont/...

 

[ORD_Buckeye]

Ohio State spent $45K for new logos

Fuck. I could have done that on my cheap Microsoft Photodraw photoshop knockoff from Office 2000.

All I would have asked for is two choice tix to the Cal game (I've already booked my soundproof suite at the Hotel Durant) and for Gordon Gee to kick a little extra sand in Fredo's face this Summer.

 

[buxfan4life]

$37,500 on qualitative and quantitative research

Research? They are actually saying they did research?

and another $7,700 on design refinement

That comes out to ~$856 a click in MS Paint using the Fill option.

 

[jwinslow]

Aberegg said it is important the Block ?O? continue to be the mark of OSU varsity sports teams and merchandise.

[ame="http://www.youtube.com/watch?v=G2y8Sx4B2Sk"]You keep using that word. - YouTube[/ame]