COMMENTARY
Reds owner won’t be shy about making presence felt
Wednesday, January 25, 2006
BOB HUNTER
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This is what we know about the Cincinnati Reds for the past 15 years:
They have made some promises they haven’t kept. They have had some good seasons, but generally have lost more than they won. They built a nice new ballpark and used it to sell the same, tired old product. They once had big-market support and bigmarket tradition but gradually let it erode until they were just another smallmarket team in another small-market town.
This is what we know about new owner Bob Castellini:
He wants to win. He is not patient. He’s not afraid to make decisions. He’s not afraid to take chances. He plans to be visible. He wants to set things right. It’s obvious in the five days since Castellini took over that he isn’t a proponent of Carl Lindner’s man-behind-the-curtain style of ownership. It’s also obvious that that is a welcome change for most Reds fans.
The Great and Powerful Carl directed Reds chief operating officer John Allen to make a lot of decisions that were highly unpopular with the team’s fandom, but assigning blame was never easy. Lindner was about as accessible as reclusive Howard Hughes was before he died, which meant, conveniently, never having to say he was sorry. To most of us, Lindner was more mystery than man. This is no problem when the team is winning. It’s a big problem when it isn’t, and the Reds haven’t had a winning season in five years.
Castellini made his first major move Monday, firing general manager Dan O’Brien with a year left on his contract. Whether that was a good or bad decision, the new owner didn’t back away from it; while he apparently likes O’Brien personally and appreciates the hard work he has done in trying to turn things around the past two years, he flatly stated that he wants his own man in the top baseball position of his club.
What seems obvious is that the cautious, patient O’Brien isn’t Castellini’s kind of guy. Castellini wants a guy who is more interested in winning now than doing it with a fiveyear plan, and he wants a guy who’s enough of a salesman to get Reds fans on board with what’s going on.
Sales wasn’t O’Brien’s calling. His plan, good or bad, didn’t resonate with a public that was tired of losing. Add in a few high-profile free-agent failures, and it was a tough sell for a guy not geared toward selling.
So the new guy, whoever he is, may make things better. If he doesn’t, he may at least make it palatable to the fans.
In his two news conferences, Castellini has made it clear that he is both intrigued and knowledgeable about the business of baseball. He already has hired former Expos GM Jim Beattie to take a close look at the organization’s pitching, in part because he has "never been able to fully understand what our plan is." He said "there’s definitely room for Sabermetrics (the mathematical analysis of baseball statistics)" and that "we have budgeted for that, (but) we’ll not let it take over our baseball operation." This is clearly not the aloof, too-busy-for-baseball Lindner or, for that matter, previous owner Marge Schott, who thought scouts were a waste of money because "all they do is watch games."
But it might be a good time to douse this raging inferno with a few quick squirts of reality.
The odds of success aren’t good. Baseball has stacked the cards against smallmarket teams that aren’t willing to spend like their bigmarket cousins.
Castellini already has ruled out a huge payroll bump, so the patient approach that O’Brien laid out might actually offer the best hope of winning.
Another squirt of reality: Most fiveyear plans don’t work in five years, if they work at all.
Castellini is sure to make mistakes — anybody who sets the kind of aggressive agenda he has is bound to — but in light of the Reds’ recent history, it’s tough to see this as a bad thing.
This is better, whatever it is.
Bob Hunter is a sports columnist for The Dispatch .
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