Literally the whole point of yelling at an opposing player is to get them off their game. It is a game, no reason to take being called a B as some kind of personal disrespect. This is another example of how the NBA alienates fans by putting players' preferences ahead of customers. You already let players sit out games to be rested for the playoffs, which many times means fans dont get to watch the stars they bought tickets to see play. Are we going to start banning every player for cursing at opposing players now? Of course not, it only matters for the fans, who are expendable to the NBA.