So then why bother? Surely they know one of the franchises is losing money, if not both in that kind of situation. Is it just because the status quo in most other sports is for large markets to have two teams? I'd love to know why they want two teams in those markets and feel it is viable. At best they're getting a small group that has the interest in soccer and financial ability to follow and attend games of two teams with minimal different crowds for each. At worst, they've divided a market that was already small into two, tanking both franchises. I don't buy any kind of marketing/interest driver point, because these multi-team markets are ethnically diverse and have demographics that you might stereotypically expect to see strong support for the sport, yet aren't driving strong support for one team (or two already, plus a USL Pro team, for LA) as is.
I guess my point is that, like others, I'd rather see a franchise go to a city without one, or moving up another USL Pro team with strong support like what happened with Orlando City.