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Lebron James (Los Angeles Lakers)

I’ll share some excerpts but I love LeBron’s work off the court as much as on.

(Also, I think you can subscribe to The Athletic for $12/year right now for Opening Day MLB. Highly recommended! They have great inside stories)


None of the other nearly 33,000 Starbucks on Earth are like this one in Akron, which opened Wednesday morning, in no small part because it’s the only Starbucks that is a part of James’ now 12-year quest to break cyclical poverty in his hometown by confronting its root causes.

The coffee store is located in a refurbished, locally famous nightclub and banquet hall that James’ charitable foundation purchased in 2020 and is now calling House Three Thirty (the area code for Akron phone numbers is 330 – which explains the date for the grand opening: March 30). By the end of 2024, House Three Thirty will include a taco shop, an ice cream parlor and clothing store and will serve as a venue for small concerts and a place to hold wedding receptions.

The whole thing, the public school, college scholarships for the children, housing for their families, and now all that’s wrapped into House Three Thirty, all of it began nearly a dozen years ago with a rare faux pax by LeBron.

It was the end of James’ tumultuous first season with the Miami Heat, a season in which he was, for the first time, treated as a villain in virtually every NBA arena because of how he’d left the Cavs the summer before and created a super team on South Beach. That super team had just lost Game 6 of the 2011 Finals to the Dallas Mavericks, which clinched the series, and after the game James said, in part, “all the people that were rooting on me to fail, at the end of the day, they have to wake up tomorrow and have the same life that they had before they woke up today.”

Even those close to LeBron, the people most staunchly in his corner, were surprised.

We sat down and we talked deeply about no matter what happens in his life from a business perspective, no matter where he plays basketball, no matter what businesses he starts, there’s one thing that will stay constant in his life and that he’s from Akron – and this will always be home no matter where he lives,” Campbell said. “And reflecting on his life, the reason he was where he was in the NBA, being able to support his family, he attributed a lot of that to the people who wrapped around him and Gloria when they had their challenging times when he was growing up.

“So that’s when he was like, we really need to look at helping kids just like me. I remember when he came home that summer and like it was at that moment he was ready and we were ready to go, but we would never be where we are today as a foundation without that moment from him.”

The team members, all of them either family members from the mentoring program, teachers or students at the I Promise School, or friends from the neighborhoods where Gloria and LeBron lived during his childhood, were schooled for seven weeks on leadership and self building. In the coming weeks and months, they will learn how to open and close stores, how to host weddings and plan concerts, and how to speak to customers and the media.

Campbell said the other stores at House Three Thirty will open when the team members feel they’re ready from training.
 
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LeBron James says he will consider retirement this offseason​

Following the news conference, ESPN asked James to elaborate on his statement.
When you say you got to think about stuff, what thread should we be pulling on that?
"If I want to continue to play," James said.
As in next year?
"Yeah."
You would walk away?
"I got to think about it."

James said he heard a pop when he injured his foot against the Dallas Mavericks on Feb. 26. He consulted a cadre of medical professionals, several of whom recommended surgery, before finding a doctor he described as "the LeBron James of feet" and was assured he could rehabilitate the injury and return to the court without a procedure.
When asked Monday if surgery could be an option this summer, James told ESPN, "I'm going to get an MRI on it and see how the tendon either healed or not healed and go from there. We'll see what happens."

James has one season remaining on his contract with the Lakers, worth $46.7 million for 2023-24, and a player option for the following season worth $50.4 million.

Over the past several years, he has repeatedly made it known that his goal is to play with his oldest son, Bronny, in the league before he retires. As he approached passing Kareem Abdul-Jabbar's all-time scoring record in February, he told ESPN the last thing left for him to accomplish after the scoring mark was, "I got to play with my boy."
However, he softened on that stance recently. Following the Lakers' Game 3 win over the Golden State Warriors in the second round -- which coincided with the day Bronny declared he would be playing college basketball for USC next season -- James adjusted the expectation.
"I've done what I've had to do in this league, and my son is going to take his journey," he said. "And whatever his journey, however his journey lays out, he's going to do what's best for him. And as his dad, and his mom, Savannah, and his brother and sister, we're going to support him in whatever he decides to do. So, just because that's my aspiration or my goal, doesn't mean it's his. And I'm absolutely OK with that."

As much as there is a side of him wondering if it's time to go, however, there's still a side that is very much still in it.
Asked by ESPN if he believed a full summer of rehab could get him back to the player he was before his foot injury, James nodded affirmatively.
Why?
"Because I'm still better than 90% of the NBA," he said. "Maybe 95."
 
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Guessing that is just the pain and exhaustion right after a season-ending loss. LeBron was guarding a 7 foot, 300lb MVP for the 4th quarter. Which he did great on but had nothing on offens late. He was beyond gassed. Age 38 cannot be easy.

I still think he goes for 2 more to try to play with Bronny AND get his farewell tour.

Also, what a horribly constructed roster. Look at that box score. It’s a feat he got this group to a conference finals. DLo was really bad all series. Tristan Thompson was getting minutes last night. Gross stuff.
 
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Guessing that is just the pain and exhaustion right after a season-ending loss. LeBron was guarding a 7 foot, 300lb MVP for the 4th quarter. Which he did great on but had nothing on offens late. He was beyond gassed. Age 38 cannot be easy.

I still think he goes for 2 more to try to play with Bronny AND get his farewell tour.

Also, what a horribly constructed roster. Look at that box score. It’s a feat he got this group to a conference finals. DLo was really bad all series. Tristan Thompson was getting minutes last night. Gross stuff.
I was surprised they even made it to the playoffs given their record back in December/January with Westbrook.
 
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LeBron James to change jersey number back to 23 in honor of Bill Russell​


amusing.. obviously wants to be known as the all-time GOAT because he wore 23 (even as a kid) purely because of Michael Jordan so he deflects

1689508405929.jpeg
 
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Same exact thing I thought of. Wants to change his number, so he has ESPN push a story about how magnanimous he is. He doesn't beat women or abuse drugs or create any bad publicity.....he's just so manufactured and phoney.
Despite his press team making everything manufactured, and this number thing being calculated in an obnoxious way, he does generally seem to be a positive role model for kids, who, as far as we know, has avoided many of the pitfalls of wealth and fame, who has also given back to his community (specifically in Akron) in ways that are genuinely commendable (despite the fact that, again, much of the press around it is arguably not genuine).
 
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Despite his press team making everything manufactured, and this number thing being calculated in an obnoxious way, he does generally seem to be a positive role model for kids, who, as far as we know, has avoided many of the pitfalls of wealth and fame, who has also given back to his community (specifically in Akron) in ways that are genuinely commendable (despite the fact that, again, much of the press around it is arguably not genuine).
oh for sure. if the worst thing I can say about you is that you're manufactured, when you're under the biggest microscope in the world.....kudos.

well, that and he's not 23 and he never will be.
 
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