You provided 2 teams... Good job, and I'll give you another Ped St. Great. 3 teams as outliers.
And yes, though it may be small effect, it does matter to recruits. Like it or not, Urban has stated so on numerous occasions. The jerseys make money, and the kids who will actually play and affect the future outcome of games like them. If you don't like them, don't buy them and don't watch OSU games when they wear them. But I can bet you that OSU fans will still watch and cheer on the Buckeyes and OSU won't turn down the check on the uniforms they helped design. Get over it, every year OSU will roll out alternates. And I'm sure you'll be seeing these alternates worn all over campus, just like the black ones. but not so much the ugly throwbacks we wore against Nebraska