ScriptOhio
Everybody is somebody else's weirdo.
THE PROCESS OHIO STATE TAKES WITH NIKE TO GET ALTERNATE UNIFORMS
Nike is a Fortune 500 company. The shoe and clothing manufacturer is a worldwide superpower when it comes to athletic apparel, and not by accident.
Founder Phil Knight's life's work is licensed with some of the world's top athletes and leagues — the NFL, LeBron James, Kobe Bryant and Kevin Durant, to name a few — to print money. Since 2007, Ohio State's done the same.
Buckeye football is a powerful entity on many fronts, a large piece being the equipment, attire and any other gear imaginable supporters purchase. Fans want to look like the football team does on Saturdays in the fall.
Saturday night, another page in the novel between the two sport giants takes center stage. Urban Meyer's No. 1-ranked and unbeaten Buckeyes host Penn State and are scheduled to don all-black uniforms and black, matte helmets for the matchup under the Ohio Stadium lights.
"Nike came to us and said, 'What do you think of this?' And my first reaction was, 'No way, no chance,'" Meyer said Monday. "And I looked and said 'Whoa,' and it looked pretty sharp."
Saturday figures to be one of the largest recruiting weekends of the season for Meyer and his program, and the idea of alternate uniforms is a huge selling point among the talented teenagers considering making Columbus their home for the next four years.
"Recruits are impressionable today and have a great deal of materialistic interest. So reality is we're going to respond to that," Ohio State Vice President and Director of Athletics Gene Smith said Monday. "Our job, our core mission is our student-athletes that we serve, first and foremost. And that includes the recruits we're trying to attract."
Entire article: http://www.elevenwarriors.com/ohio-...ate-takes-with-nike-to-get-alternate-uniforms
Nike is a Fortune 500 company. The shoe and clothing manufacturer is a worldwide superpower when it comes to athletic apparel, and not by accident.
Founder Phil Knight's life's work is licensed with some of the world's top athletes and leagues — the NFL, LeBron James, Kobe Bryant and Kevin Durant, to name a few — to print money. Since 2007, Ohio State's done the same.
Buckeye football is a powerful entity on many fronts, a large piece being the equipment, attire and any other gear imaginable supporters purchase. Fans want to look like the football team does on Saturdays in the fall.
Saturday night, another page in the novel between the two sport giants takes center stage. Urban Meyer's No. 1-ranked and unbeaten Buckeyes host Penn State and are scheduled to don all-black uniforms and black, matte helmets for the matchup under the Ohio Stadium lights.
"Nike came to us and said, 'What do you think of this?' And my first reaction was, 'No way, no chance,'" Meyer said Monday. "And I looked and said 'Whoa,' and it looked pretty sharp."
Saturday figures to be one of the largest recruiting weekends of the season for Meyer and his program, and the idea of alternate uniforms is a huge selling point among the talented teenagers considering making Columbus their home for the next four years.
"Recruits are impressionable today and have a great deal of materialistic interest. So reality is we're going to respond to that," Ohio State Vice President and Director of Athletics Gene Smith said Monday. "Our job, our core mission is our student-athletes that we serve, first and foremost. And that includes the recruits we're trying to attract."
Entire article: http://www.elevenwarriors.com/ohio-...ate-takes-with-nike-to-get-alternate-uniforms
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