Another thing that makes adding more in conference games undesirable for the Big Ten is the fact that all the teams want to schedule as many home games as possible so that they can make as much money as possible. If extra conference games were scheduled then teams like Ohio State, scUM and PSU would have to travel for that extra game on occasion. These schools have huge stadiums that they prefer to sell out an extra game each year by inviting in a pansy to kick around.
Hats off to the Pac Ten for not caring about the money but now for their trouble they are stuck with an unbalanced schedule where some teams only have 4 home conference games and 5 road games while some other teams have 5 home and 4 away. That disparity can possibly, and in the future probably will, tilt the edge for the conference championship in one teams favor versus another. In other words, it's not a level playing field from one year to the next.
Granted, if USC remains the clear dominant team in that conference from here to eternity as it appears they could then the Trojans could probably play all their conference games on the road and still win the Pac Ten. Sooner or later though it's gonna screw somebody. I wouldn't want it to be my team but if it screws USC then it'll be worth a laugh.
Go Buckeyes!!!