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I remember reading last year that Ohio State generated around 450 million in grant money. It may have been for a few years prior but the idea that you are generating that kind of money per year from grants for research puts in perspective research dollars vs athletic dollars. I can not tell you how much good will dollars are generated due to athletics but it still does not match grant/research dollars.
What universities have to be carefull about is the view are they academic institutions or sports facilities. If outside sources (grantor's) start to view them differently it could have a major impact on their research/education.
If I remember rightly, the leaders in research dollars in the Big Ten are scUM, Wisconsin, Illinois, Penn State and then Ohio State.
Potentially down the road I can see a split in the NCAA with certain schools going one way and other schools going another way. The question that will be asked is - are we in the business of academics or athletics?
What universities have to be carefull about is the view are they academic institutions or sports facilities. If outside sources (grantor's) start to view them differently it could have a major impact on their research/education.
If I remember rightly, the leaders in research dollars in the Big Ten are scUM, Wisconsin, Illinois, Penn State and then Ohio State.
Potentially down the road I can see a split in the NCAA with certain schools going one way and other schools going another way. The question that will be asked is - are we in the business of academics or athletics?
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