Shush, already. That's the message the Federal Communications Commission is sending with new rules that force broadcast, cable and satellite companies to turn down the volume on blaring TV commercials.
On Tuesday, the FCC passed a set of regulations that will prevent commercials from being louder than the shows around them. It's all part of the Commercial Advertisement Loudness Mitigation (or CALM) Act, which President Obama signed into law last December. The rules go into effect a year from now. Companies that don't comply will face unspecified FCC action.
Thunderous television ads have annoyed viewers for years. The FCC says people have grumbled about the issue for at least a half century. But since 2002 ? thanks in part to all those clangorous car commercials, earsplitting electronics ads and booming beer pitches ? loud advertisements have been one of the top complaints the FCC receives.
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