It's not perfect and obviously not equal (because it's an analogy...), but I do think there's something to it and I like that the staff is working that angle (and Coughlin indicated it was something that had an impact on his thinking). A lot of kids will pick the highest ranked school they can get into in terms of academics or their specific discipline to get the best possible preparation for their future career. Why is this that different?
If it's potentially (likely?) going to be your career, then go where there are the best coaches, the best competition in practice, the best S&C staff, best training staff, etc. and don't pick a school just because you grew up rooting for them. It's an appeal to the head instead of the heart (which is likely with the Gophers) and if anything is going to work for the Buckeyes, that's the angle. That and the shot at winning National Championships...