I always thought people understood the traitors belief in being superior was the differentiator in the traitors mind.
Basically the Ohio born scUM fan is a smarmy little sack of weak jizz from birth that no one likes. This triggers some kind of self defense mechanism that leads them to believe that all the people who don't like them (which is basically everyone) are a bunch of dumbasses and 99% of those people are Buckeye fans.
Now, thinking that they think they are smarter than everyone else, they develop the scUM fan routine to annoy/get back at all the Buckeye fans. Getting the attention they had always been denied is how they feel empowered and avenged.
That's why they always run their mouth and annoy right up to the point of violence in the real world or being banned from a board in the cyber world.