A BTN representative emailed me personally, not a form letter. They also responded in a timely manner:
Hi JC,
We made it very clear when the agreement with DISH Network was announced that BTN would be offered to all DISH Network subscribers regardless of subscription or geographical location on a preview basis.
From a press release dated September 6th, 2007, available through various media outlets and on
Big Ten Network:
"DISH Network customers nationwide who subscribe to America's Top 100 and higher will find the Big Ten Network on Channel 439. Customers throughout the nation will also have the opportunity to preview the network until early 2008. At that time, the channel will be carried on America's Top 100 Plus service within the eight states with Big Ten institutions."
You may read the release in full by following the link below.
Dish Network Adds Big Ten Network - Big Ten Network
The current placement on DISH Network is comparable to existing agreements BTN has made with television providers and the terms we are seeking in ongoing negotiations with cable providers. We would like BTN to be available on an "expanded basic" placement inside the eight Big Ten states and we are open to other placements (higher tier, sports package, etc) throughout the rest of the country.
It is not as though we are passing the blame, but as a broadcast partner it is DISH Network's responsibility to accurately communicate the terms of their services to their customers. While I understand your frustration, I believe it is misplaced. To communicate with DISH Network about the switch, please call their BTN line at
1-866-306-4611.
--Big Ten Network
I agree with them here that it's Dish. They haven't responded, by the way. I contacted Dish and EchoStar.