5.8 million per school per year seems like a pretty meager amount to let an investor own 1/20th of the revenue for a league that just keeps exploding, and has the potential to level up further once apple, Amazon, Notre Dame, the acc and others get involved.
The big brands have an entirely different set of real world conditions than the mid to low end brands, like any business.
Unlike the NFL and other big 4 pro sports, there isn't one unifying league brand to help those smaller teams out.
IMO, this is just another step toward the tiered super league and lower divisions thing playing out. Minnesota, Iowa and Rutgers (as examples) aren't playing the same sport as OSU, Oregon tsun when you take the programs as a whole.
As far as that article goes, it's breathtaking to me just how little sportswriters seem to understand business and finance.
The two or three big dogs have a business that doesn't need any investment capital.
The rest are straining to keep up and need the money.
So the little guys are actually asking the big guys to suffer some so the little guys can keep up with them.
Sure the big guys will throw around platitudes like quoted in the article from tsun but they don't really care about that shit. That is a public way to send the message to the little guys that "if we are going to take money we don't need and give up future revenue because of it then then we are getting a bigger cut and it's coming at your expense". The little guys may be desperate enough to strike the bad deal and then when it hurts them down the road the sportswriters and fans will clutch their pearls about the evils of big money yadda yadda yadda.
Money is a tool, like a tractor or a gun. Use them intelligently and they help you be more productive and create even more value. Use them like a fucking moron and you'll likely end up killing yourself.