It's not about getting 20M viewers tuned into Ohio State vs Nebraska, it's about getting 10M viewers tuned into Nebraska vs Iowa, and then another 10M viewers tuned into Ohio State vs Maryland (or whoever). The more programs in the fold, the more value there is in the highlight shows. If you own the content, the more you can charge ESPN and CBS to license permission to rebroadcast that footage as part of their highlight shows. The broader the distribution of your own network, and the more content you have to offer, then the more you can charge ESPN to buy a package of games. It's leverage.DaddyBigBucks;1984214; said:Lots of words... still not convinced.
The bigger match-ups argument I can buy; but the more teams you add, the less often you play everyone. This gives you diminishing returns at some point. I see no reason why those diminishing returns don't happen when you go from 12 to 14. I'm not saying they do; but the suggestion that going from 12 to 14 is good because it means bigger match-ups only holds water in the years when you actually get the match-ups you want. And what if moving to 14 means we lose the intersectional games that we've had the last few years? Then the net addition is zero.
As for your hypothetical of "locking up the state of Georgia". I'm not buying. You only lock up the TV sets that are watching GT right now, and that's not everyone in the state by a long shot and TV execs, advertisers and their customers know it. You are adding more viewers, but I'm still not convinced you're adding more viewers per game.
Having said all that, my mind is still open on this. There may be an argument that sways me; but I have yet to see it.
Even if the big-time matchups happen less often, more is still more.
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