No, no, no. TV is the only thing that matters. To use a baseball analogy, football is the catcher's mitt - TV is the hand controlling it. Delany is smart enough to see that those who control the television sets control the sport. This has more to do with the BTN than the teams playing on it.
At the moment the East Coast is an untapped resource. For the most part they're pro sports fans. But with the tens of millions of potential viewers out there, if we can develop them into actual viewers, dedicated sports fans, then we'll have a huge base from which to negotiate future TV contracts.
Delany plays the long game. He's two or three moves ahead of what we're seeing here. I don't necessarily know that I fully trust him - he's like the pet bear you're never sure is fully tame - but as Churchill said about Chennault, "I'm just glad that man is on our side."