Michigan athletics official retail store partners with players to sell jerseys with names on back
In what is believed to be the first deal of its kind, Michigan athletics official retail store, The M Den, announced on Saturday it is partnering with Michigan football players to create custom jerseys to sell with the player's name and number on the back.
In the past, retailers were prohibited from selling university jerseys with current player names on them. But with the recent passing of name, image and likeness laws and rules, The M Den is now allowed to sell the jerseys as a customized product.
"Right this minute, the only permission we have is to do this through our custom jersey program," M Den President and co-owner Scott Hirth said. "We could print any of the other 10 billion people on the planet with their name and number on the planet, except for the current players two weeks ago. So, the only thing that changed is now we can add to the 10 billion people on the planet, the 130 players on the team. We don't have the ability to make 1,000 of those for player X and make that a stock program. That doesn't mean next Tuesday we can't do that, but right now that's what we can do."
At this time, the university does not allow officially licensed products to be sold directly with the players name and number on it. However, the custom jersey option is a loophole around that rule that the university was happy to accommodate. Customers are able to go to the website, click a drop-down menu that lists positions and player names to choose from, and create a custom jersey for a Michigan football player.
Entire article:
https://www.espn.com/college-footba...tore-partners-players-sell-jerseys-names-back
Just sayin': This one makes sense, I look for this to be done at more schools. A store can work out a deal with the players on the local team to sell customized jerseys with the player's name and number on it, and the player gets "X" number of dollars for each of his jerseys sold. Some store like Buckeye Corner, College Traditions, or Conrads could do it at Ohio State; or the jersey manufacturer (like Nike) could do it for all their schools by mail order, etc.
