Brian,
If the Utah series is true, this really makes no sense at all. Brandon has complained about playing @ Uconn in 2013 because "the Rent" only holds 40k (and to be fair to Brandon, this series was scheduled by Bill Martin). Utah's Stadium has a capacity of 46k. Doesn't DB's rationale to move the Uconn game hold no weight now in light of scheduling us to play at a 46k seat stadium on a Thursday night? I really dont believe an extra 6,000 seats makes enough of a difference for us to play this road game versus the Uconn road game.
I get scheduling is difficult, but this one is pretty frustrating. Wish we could have gotten a Pac-12 team we haven't seen recently.
In Dave Brandon's mind the 46k is okay as long as there is a synergistic marketeing campaign that brings the Wow Factor into the equation. By leveraging the increased mindshare acquired by being top-of-mind at the beginning of the college football season, Michigan can increase its brand awareness amongst decision-makers and trendsetters. By being the first team to play in a college football season, Michigan will find a competitive advantage to grow the digital audience and build brand loyalty. A pearlescent hipster sheen will descend upon the brand, whereupon Michigan will become the Apple of college football.
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I think "pearlescent hipster sheen" was a misstep. Too many words people might use in a novel instead of a powerpoint presentation.
Anyway: Brandon's persistent complaints about UConn's desire to have a game against Michigan on their campus aren't really about capacity, they are about Wow Factor. Wow Factor can be acquired by doing something unusual that might get you attention, no matter how good of an idea it is. Flyovers, new uniforms, night games, really loud jet pack guys, full student sections, Special K, legends patches, field hashtags, rescheduling the Horror: these are all sources of Wow Factor. Some are neutral. Some are positive. Some are negative. All provide someone in the athletic department who needs to justify his existence a line in a performance evaluation. This is the heart of Wow Factor: it looks good on a performance evaluation.
The rumored Thursday night opener* provides Wow Factor, therefore playing in a 46k stadium is acceptable. If the on-campus UConn game was modified to provide wow factor—playing underwater, maybe—it would also be acceptable. A regular football game in a regular stadium at a regular time gives Brandon a rash.