Dude, Spirit Menthols are in a league of their own. Kinda like heroin is in a league of it's own. (not that I've done heroin) The tobacco is the same as the Sp. Regs, but the menthol just sets it off. The menthol is natural, and only in the filter. But, once you develop a taste for Sp. Mens, you just can't go back to anything else. I could smoke a whole pack of Sp. Regs ( or any other cigs), and I would walk to the store in the rain, just to get one drag of that menthol goodness. I can't endorse them in good faith, but I'll say this: If you aren't cool stepping across a line that you may never come back from, don't try it. If you want to see what heaven is like, take the plunge. It's your choice