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The Columbus Dispatch : 'Winston man' in cigarette ads dies of cancer
ASSOCIATED PRESS
FILE![]()
Alan Landers in 1995
LAUDERHILL, Fla. -- Alan Landers, the handsome model who posed for Winston cigarette ads in the 1960s and 1970s and later tried to fight the tobacco industry in court, has died after battling throat cancer. He was 68.
Landers, who had been undergoing treatment, died Friday at his south Florida home, his niece, Robin Levine Carns, said.
"He lived a very positive life. Very strong, loved life," Carns said.
Landers, whose legal name was Allan Levine, started smoking as a child and said he cycled through up to four cartons of cigarettes a day while posing for billboards and magazine ads as the self-proclaimed "Winston Man."
"He was just such a star for us in our family," said Carns, who was a child during Landers' heyday as a model. "He was just such a celebrity."
Landers said he lost his mother, father, brother, grandmother, aunt and uncle to cancer. Yet during his years as a cigarette model, Landers said he didn't know he was glamorizing a fatal habit.


