Forever ago... I watched a presentation done by the #1 ad agency in Manhattan... demonstrating the value of brand advertising
It showed that the exact same elements are in every watch... and the cost of those elements are about $17 ... now some companies add things such as gold, diamonds, etc... but the key essential elements are still $17.. whether they use gold or add diamonds, they pretty much have no effect on the actual performance of the watch
So the presentation said.. the major reason a manufacturer gets anything more than $17 is all brand advertising...
Not a discussion point... just a key lesson I learned in advertising... the power and value of brand advertising...
Air Jordans anyone?