3 million stand in "Line" for Johnny Cash DVD
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</TD></TR></TBODY></TABLE>LOS ANGELES (Hollywood Reporter) - The much-vaunted "Oscar bounce," in which studios use Academy Awards buzz to help sell nominated films on DVD, is paying off for "Walk the Line."
The Johnny Cash biopic sold more than 3 million copies during its first day in stores Tuesday, 25% above the forecasts of its distributor, 20th Century Fox Home Entertainment.
"We're thrilled with this sales velocity and expect all of the activity around the Oscars to further boost sales and awareness this week and well into next," said Steve Feldstein, the studio's senior VP marketing communications. "But truly, it speaks volumes to the strength of the film and consumers' continued love affair with the DVD format."
"Line," whose nominations include acting nods for Joaquin Phoenix and Reese Witherspoon, was one of three Oscar-nominated films to hit DVD the week before Sunday's ceremony. The others are "Pride & Prejudice" and "A History of Violence." Oscar contenders in the pipeline include "Harry Potter and the Goblet of Fire," on Tuesday; best picture nominees "Good Night, and Good Luck," on March 14, and "Capote," on March 21; "The Squid and the Whale," also March 21; "King Kong" and "Memoirs of a Geisha," on March 28; and "The Chronicles of Narnia: The Lion, the Witch & the Wardrobe," on April 4.