Per my above post, you can't use non-profitability as an excuse to for websites to pummel viewers with invasive ads. Sites should be allowed to not only sustain themselves but to turn a profit...they doesn't mean they should be allowed to rake in billions above cost by forcing viewers to sit through an ad for virtually every page/clip.
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Fuckin' brilliant. CNN, YouTube, ESPN, etc., know jack fuck how old I am, what ethnicity I am, and how much I fucking make. The same fucking ads come up on those sites come up regardless of who visits. In fact, I had my daughter visit the same CNN page I was on, on her iPad while I was on a desktop...two completely different target age groups, genders, and viewing platforms, and guess what Einstein: The same fucking ad showed. Facebook, on the other hand, is fucking spooky-good on tailoring their ads on my account. It's because they know a ton about you (if you're even fairly honest about the info you enter for your account), and they track the shit out of your surfing habits. 
Facebook has sold me several cycle-related items, and nearly sold me on many other items, because they're great at serving up ad content that I may be interested in, and most importantly, none of those ads keep me from uploading a photo, writing a post, etc. I may not be a spring chicken, but my web-page peripheral vision is still pretty good. You put an ad related to outdoor sports, Buckeye football, outer-island hotel deals, etc., on the periphery of the visible screen and it will catch my attention.